Chrysler 3

Chrysler

Chrysler Corporation was established by Walter P. Chrysler, a machinist in 1925, he'd purchased the Maxwell Motor Corporation of Detroit and used it as the foundation for his new company. The automaker quickly earned a reputation for advanced engineering. In 1928, Chrysler Corporation expanded with the purchase of Dodge and the creation of the DeSoto and Plymouth divisions.

In the 1930s Chrysler was fearlessly looking toward the future with the launch of its ground-breaking Airflow. The coupé was among the first to be designed with aerodynamics in mind, it featured swooping lines and an outstanding grille and was powered by a front-mounted inline-8. But, the Airflow was a failure with the public. Chrysler managed to survive the lean years of the Depression because of strong sales produced by its entry-level Dodge and Plymouth brands, whose automobiles showed off more customary designs and much lower price tags.

In the late 1940s, Chrysler even exceeded Ford as the No. 2 U.S. auto manufacturer. The '50s also witnessed the introduction of treasured Chrysler classics like the handsome Town and Country and the sleek 300C. In the mid of the '60s, Chrysler was greatly involved with NASCAR and manufacturing performance-based cars. The period of 1970s demonstrated a thorny decade for Chrysler because of the oil crisis, new government regulations and altering consumer tastes.

Thanks to inspiring public campaigning by the then-chairman Lee Iacocca, the introduction of the well-received K-car platform and the manufacture of the modern minivan, sales had gotten better noticeably by the mid-'80s. In the late 1980s, Chrysler became stronger with its acquisition of American Motors Corporation (which netted the company the Jeep brand) and a joint venture with Mitsubishi called as Diamond Star Motors.

Victory sustained through the early 1990s. Chrysler is commonly considered part of the Big Three, a name that refers to the customary triumvirate of domestic automakers. In the late '90s, Chrysler joined with Daimler, the parent company of Mercedes-Benz, to construct DaimlerChrysler